10+ years of practical experience in coffee

SCA Barista Skills Intermediate

Workshops and explanations by Geert-Jan himself

Direct contact for questions

What is The Barista Shop?

The Barista Shop is the webshop and knowledge platform of Geert-Jan the Baristaman. The starting point is simple: better coffee doesn't begin with buying as many items as possible, but with understanding what happens in your cup.

As a beginner home barista, you can therefore start in various ways. Do you want someone to look at your own espresso machine, coffee grinder, beans, and technique with you? Then check out Geert-Jan's barista workshops. If you first want to independently learn why grind size, dosing, coffee beans, and extraction make such a difference, you can start with Espresso Under Control.

Only when it is clear what you are trying to improve do tools, beans, and maintenance become truly useful. That's why you'll also find practical product choices within The Barista Shop that align with the same way of learning and making coffee.

Geert-Jan helpt een thuisbarista de koffiemolen en espressomachine afstellen tijdens een privé workshop aan huis

Having a good machine is different from understanding how to drive it

Perhaps you now have a beautiful espresso machine at home, but your coffee doesn't taste the same every day. You could endlessly change settings, try new beans, and order accessories, when what you really want is to first understand which choice influences taste.

The Barista Shop is built around precisely that point: learning to observe, measure, taste, and make targeted adjustments.

  • Much advice, but little coherence

    Online you'll find dozens of recipes, settings, and opinions. Without a clear foundation, it's difficult to determine which tip suits your machine, beans, and experience. Personal guidance or a structured learning path helps to organize scattered information into a logical system.

  • A tool is only useful if you know what problem it solves

    A tamper, scale, distributor or puck screen can support your routine, but won't automatically make your espresso good. First, you need to understand what you're trying to measure, repeat, or improve. Only then can you make much more targeted choices.

  • You want to know who is advising you

    When it comes to coffee advice, experience makes all the difference. That's why, at De Barista Shop, it's clear who gives the workshops, who creates the modules, and who you speak to when you get in touch: Geert-Jan de Baristaman.
Check out the barista workshops
Geert-Jan van der Molen geeft privé barista coaching aan huis en serveert een latte tijdens een persoonlijke espresso workshop met professionele espressomachine.

Who is behind The Barista Shop?

The Barista Shop is managed by Geert-Jan van der Molen, known as Geert-Jan de Baristaman. The Barista Shop is a trade name of the company Geertjandebaristaman, registered in the Netherlands.

Geert-Jan personally conducts the barista workshops, creates and presents the online modules, writes the coffee explanations, and is the point of contact for questions about workshops, coffee, and orders. So, you are not dealing with an anonymous coffee platform where advice and execution are disconnected from each other.

Who is The Barista Shop for?

Especially for home baristas who use a semi-automatic espresso machine and coffee grinder, and who don't just want to copy a recipe, but want to understand why their espresso tastes good, sour, bitter, flat or inconsistent.

Businesses and hospitality teams can also engage Geert-Jan for practical coffee training. Gift buyers and coffee lovers who are primarily looking for something fun or personal will also find gift vouchers, Torani, mugs and clothing.

You can check this

  • Company name: Geertjandebaristaman
  • Trade name: De Barista Shop
  • Chamber of Commerce number: 84769807
  • Registered office address: Tijgerpagelaan 46, 3544 VW Utrecht
  • De Barista Shop is an online webshop and knowledge platform; this address is not a publicly accessible store
  • Direct contactis through Geert-Jan
  • Independent reviews can be viewed via Google Reviews
  • Publications and interviews are collected on De Barista Shop in the media

Practical experience is only valuable if someone can translate it to your level.

Geert-Jan has been working professionally in specialty coffee since November 2015. He started as a barista in Amsterdam and progressed in the following years to assistant manager and shop manager. In that practice, he not only learned to make coffee, but also to adjust coffee grinders, advise on coffee beans and equipment, sell products, and give workshops and training sessions.

That experience was later complemented by official Specialty Coffee Association certificationCoffee Skills Program – Barista Skills Intermediate, obtained on August 20, 2023.

For a beginner home barista, the combination is particularly important. Technical knowledge is only useful when someone can see what you already understand, where you're getting stuck, and what the next logical step is at that moment. Therefore, the guidance isn't about cramming as much theory as possible at once, but about learning to recognize choices that you can then repeat independently.

You don't need to know everything about coffee at once; you need to learn which choice makes a difference right now.

Geert-Jan de Baristaman geeft meerdere deelnemers uitleg met een zak Aficionado koffiebonen tijdens een barista workshop aan huis op de eigen Ascaso-espressomachine.

Three Ways to Step Up Your Coffee Game

Not every home barista needs the same help. Some want someone to stand by the machine and watch directly, others want to learn at their own pace first. Only then do they ask which tools or coffee beans truly add value.

Check out the barista workshops

1. Learn in person during a barista workshop

If you already own an espresso machine but are unsure why your espresso varies in quality, personalized coaching is the quickest way to examine your own routine. During a workshop, Geert-Jan will look at the equipment you actually use, the beans you choose, and the way you grind, dose, extract, and froth milk.

Therefore, you won't just be practicing on a random demonstration machine. Wherever possible, the focus is on understanding what happens in your own home or workplace.

Explore the options for a barista workshop at home, in Amsterdam, or on location. Preference is given to assignments in the Randstad area; other locations in the Netherlands are possible in consultation.

2. Build understanding independently with Espresso Under Control

If you want to learn on your own first or practice after a workshop, then Espresso Under Controlis the digital learning path from De Barista Shop.

The series covers topics that Geert-Jan repeatedly encounters in workshops: choosing coffee beans, understanding roast and freshness, controlling espresso extraction, maintenance, and coffee drinks. The modules are compactly designed so that you can watch one topic and then immediately go to your own machine to apply it.

You don't have to buy a complete series right away. Start with the free introductory module of Espresso Under Controland then decide which in-depth module suits your coffee routine.

3. Then, only choose items that support your routine

What to do at step 3?
Geert-Jan van der Molen geeft privé barista coaching aan huis en serveert een latte tijdens een persoonlijke espresso workshop met professionele espressomachine.

What you can expect from De Barista Shop's support

You start at your own level

A beginner with a new Sage, QuickMill or other semi-automatic machine has different questions than someone who has been making espresso for years. The explanation therefore does not start with a standard list of topics, but with what you are already doing, what you taste, and what challenges you are facing.

Thuisbarista volgt een online barista cursus en oefent op de eigen halfautomatische espressomachine.

What you can expect from De Barista Shop's support

You learn why you're adjusting something

The goal is not that you can recreate a good espresso after one explanation. You learn to recognize connections between, for example, coffee bean, grind size, dosage, espresso yield, and extraction time, so that you can make more targeted corrections yourself later on.

Basis barista tools naast een nieuwe QuickMill espressomachine voor espresso thuis

What you can expect from De Barista Shop's support

You know who to contact

Workshops, modules, explanations, and customer contact all come together with the same person. If you have a question about a workshop, an order, or which learning path suits you best, you can contact Geert-Jan directlyor reach out to him via WhatsApp.

Check out the barista workshops
Deelnemers oefenen samen met hun eigen espressomachine tijdens een privé barista workshop in de keuken thuis.

Choose the form of help that suits where you are now

"Wat bieden wij?"

For home baristas who want to move from trying to understanding

This is especially suitable for you if you have a semi-automatic espresso machine and notice that the results are still inconsistent. Perhaps you have difficulty adjusting your coffee grinder, you're unsure which coffee beans suit your taste, or frothing milk doesn't turn out the same every time.

Even if you're just starting out, you don't need to know coffee jargon. The explanations are specifically designed to reduce technical subjects to actions you can see, measure, taste, and repeat at home.

Why learning before buying usually pays off more

Here's why you should get this offer:
Bundels uit de serie Espresso Onder Controle voor thuisbarista’s die betere espresso thuis willen zetten

You can start small

Do you first want to find out if the way of explaining suits you? Then start module 1 of Espresso Onder Controle for free. For personal workshops, the price depends on the chosen workshop, location, and required guidance. Only purchase tools when they align with what you want to improve.

Start Your Free Trial of Espresso Onder Controle

You get immediate access to the introductory video and the accompanying PDF, and can then decide for yourself whether you want to delve deeper.

Personal barista workshops by Geert-Jan

Online learning with Espresso Under Control

Targeted Barista Essentials tools as an affiliate offer

Coffee beans, maintenance, and additional coffee products
  • Online barista module introductie espresso onder controle video en pdf koffietraining
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Do you want to know who your contact person is, how products are delivered, or where you can attend a workshop? Below are the most important practical answers.

Frequently asked questions about De Barista Shop

Who is Geert-Jan the Barista Man?

Geert-Jan van der Molen is the person behind De Barista Shop. He has been professionally involved in specialty coffee since November 2015, starting his career as a barista in Amsterdam. In the following years, he progressed to assistant manager and shop manager, gaining experience with espresso, coffee grinders, coffee machines, coffee beans, sales, workshops, and training.

He has also obtained the Specialty Coffee Association certification Coffee Skills Program – Barista Skills Intermediate. Within De Barista Shop, he personally conducts workshops, provides online explanations, and handles most of the direct customer contact.

Does The Barista Shop have a physical store in Utrecht?

No. The Barista Shop is an online webshop and knowledge platform and does not have a physical store you can visit without an appointment.

The address in Utrecht is the business and correspondence address of Geertjandebaristaman. The location in Leidsche Rijn is only used as a collection point for Aficionado coffee beans ordered online in advance. After your order, you will receive information to arrange a collection time.

View Collecting Aficionado coffee beans in Leidsche Rijn.

Are all products sold and shipped by The Barista Shop itself?

We're here to make things easy for you! Your first step to getting the right size is checking out our size chart. It's got all the info you need to measure yourself and find your perfect fit. We also provide extra details on each product page, like the model's size and fit descriptions. If you're still not sure, our team is always happy to help. Just send us a message!

How does Barista Essentials work through De Barista Shop?

The Barista Shop displays a selection of Barista Essentials products that align with the coffee routine of home baristas. When you click the 'buy' button for such a product, you will be directed to the Barista Essentials webshop. There, you complete your order and payment, and Barista Essentials takes care of the delivery.

The links used are affiliate links. When you purchase through such a referral from Barista Essentials, The Barista Shop receives a commission. The price of a tool is therefore not intended as payment for personal advice; the selection is a supplementary route alongside workshops and online learning.

View the selected Barista Essentials tools for home baristas.

Where does Geert-Jan give workshops and how can I reach him?

For in-home workshops and business training, the preference is for the Randstad region. Other locations in the Netherlands are possible in consultation. Additionally, there are pre-booked barista and latte art workshops in Amsterdam.

Would you like to first discuss what suits your machine, experience, or location? Then use the contact form of De Barista Shopor send Geert-Jan a direct message via WhatsApp.

I have another question...

You can contact Geert-Jan the Barista here

A coffee platform where learning and choosing go hand in hand

The Barista Shop originated from the practice of making coffee, explaining, and helping people when an espresso machine at home turns out to be more complicated than expected. That's why knowledge transfer is still a top priority. A workshop, an online module, and a well-chosen tool each have a different function, but ultimately they should do the same: help you understand how to make better coffee at home.

If you want personal guidance, start with the overview of at-home barista workshops, in Amsterdam and on location. If you prefer to work independently, check out Espresso Under Controlor start directly with the free introduction.

If you then want to improve your coffee setup, you can specifically look at barista tools for home baristas. This selection includes Barista Essentials products and works via affiliate links to the Barista Essentials webshop.

In addition to learning and tools, The Barista Shop also sells its own and supplementary products. For example, you can pick up Aficionado coffee beans in Leidsche Rijn, browse Torani coffee syrups, and there are gift cards, mugs, and coffee apparel.

Do you mainly want to learn more? In The Barista Shop's coffee blogsyou will find practical background information. If you first want to check who is behind the brand, view The Barista Shop in the media, read the Google Reviews or contact Geert-Jan directly.

Check out the barista workshopsLearn online with Espresso Under Control

Others also view

☕ About The Barista Shop and Geert-Jan the Baristaman

The Barista Shop helps you make better coffee by first looking at what you want to learn, and only then at what you need for it.

Behind The Barista Shop is Geert-Jan de Baristaman. He personally conducts the workshops, creates the online coffee modules, writes the practical explanations, and is the point of contact when you have a question about coffee, a workshop, or an order. His professional experience in specialty coffee began in November 2015.

At The Barista Shop, you can learn in person during a workshop, continue independently with Espresso Under Control, or support your coffee routine with suitable coffee beans, maintenance, and barista tools for home baristas.

The Barista Shop is an online webshop and knowledge platform. There is no freely accessible physical store.