
Staff training by Geertjandebaristaman
For Perfect Coffee Drinks and Excellent Service
At De Barista Shop we believe that well-trained staff is the key to a successful coffee experience. Whether you are a starting coffee shop or an established hospitality business, a well-trained team will take the quality of your coffee service to the next level.
With more than ten years of experience in specialty coffee, including as shop manager at Brandmeesters Amsterdam, advisor for our business relations and as an experienced workshop trainer , Geertjandebaristaman is the specialist to train your staff.

What does Geertjandebaristaman offer?
Geert-Jan offers extensive, hands-on training and coaching tailored to your team and your business. From making the perfect espresso to hospitality and working efficiently, he ensures that your staff excels in all facets of running a coffee shop.
1. Training in the Preparation of Coffee Drinks
How to Make Espresso Like a Pro : Learn All About the Perfect Extraction.
- Different drinks explained
- Step by step actions
- Correct grinding technique
- Reduce coffee loss
- Consistent pressing and tamping
- Actions for best extraction
- Advice to use cups
- HACCP techniques
- Working efficiently and hygienically
Milk frothing and latte art : From silky cappuccinos to impressive hearts and rosettas.
- Differences in milk jugs explained
- Importance of milk types such as whole and alternative milk
- Foam technique instruction
- Guidance for foaming
- Latte art technique instruction
- Guidance in latte art technique
- Serving methods
- HACCP techniques
- Working efficiently and hygienically
Filter Coffee : Instructions for V60, Chemex and batch brew, tailored to your offering.
- Knowledge about single origin
- Taste palette explanation
- Explanation of filter coffee preparation
- Ratio water and grammage
- Temperature and pouring technique
- Bean grinder explanation
- Serving techniques
- HACCP techniques
- Attention to hospitality
2. Adjusting Equipment and Grinders
Bean Grinders : Calibrate the perfect grind for different types of coffee.
- Troubleshooting for poor throughput
- Training correct grinding degree
- Discover the difference in espresso extraction
- Cleaning and maintenance
Espresso machines : Optimize settings such as water temperature and pressure for consistent quality.
- Basic knowledge of how an espresso machine works
- Use different buttons
- Setting water quantities
- Common problems
3. Hospitality and Efficiency in the Hospitality Industry
Hospitality : How do you welcome guests and create an unforgettable coffee experience?
- Attitude and motivation
- Upselling
- Attention beyond the counter
- Extras for the guest
- Creating connection
- Attention for yourself, your team and the guest
Workflow optimization : Learn how to work efficiently and in an organized manner, even during peak hours.
- Stress-free working
- Working in a team
- Is the customer king?
- Delivering guaranteed quality
- What to do when it's busy?
- Communication skills
4. Cleaning and Maintenance
Daily cleaning : Ensure that the taste and hygiene of your coffee remain optimal.
- Cleaning products for espresso machines
- Cleaning techniques
- Drawing up schedules
- Consequences of insufficient or poor cleaning
Preventive maintenance : Extend the life of machines and prevent breakdowns.
- Recognize symptoms
- Advice for longer lifespan
- Anticipation of most common problems
- Techniques for a healthy espresso machine

Why choose Geert-Jan?
With over a decade of experience in specialty coffee, Geert-Jan knows what it takes to turn a good team into an excellent team. His trainings are practical , interactive and fully tailored to your needs.
What makes Geert-Jan unique?
Practical experience : He worked for many years as a shop manager at Brandmeesters Amsterdam, where quality and service were the standard. Adjusting bean grinders , advising catering partners in the event of malfunctions and training staff were also part of his job description. At Paradiso, Hanneke's Boom, Andaz Hotel, Pension Homeland and many other catering teams, Geert-Jan gave advice and explanations.
Workshops with impact : As a trainer, he has trained countless baristas, from beginners to professionals.
Flexible approach : Geert-Jan adapts his training to the level, goals and challenges of your team.
How does it work?
Step 1: No-obligation intake interview
Geertjan discusses your wishes and goals. What do you want your staff to learn? How can you improve the quality of your coffee and service?
Step 2: Customized Training Plan
You will receive a customized proposal. This includes:
The content of the training (e.g. milk frothing, workflow, etc.)
The duration (half a day, full day or multi-day training).
The costs.
Step 3: Training on Location or at the Barista Shop
The training is given at your location or in our training room in Amsterdam. During the sessions your employees will learn the theory and practice of coffee making, service and maintenance.
Step 4: Evaluation and Follow-up
After the training, Geertjan will discuss the results with you and provide recommendations for further improvements.

Practical Information
Duration and Rates:
Duration :
Half day (3-4 hours).
Full day (6-8 hours).
Multiple days possible for extensive training.
Costs :
From €400 per half day, excluding travel expenses.
Location:
The training can take place at your location or in our training room in Amsterdam.
Books? Contact us!
Do you want to train your staff to become coffee experts?
Contact us today via the contact form at the bottom of the page, via info@geertjandebaristaman or call 06-51907862.
With Geertjandebaristaman your staff will have the skills, knowledge and passion to provide the best coffee experience to your guests.
Together we will turn your team into a real coffee crew!
Contact form
Coffee coaching on location by Geertjandebaristaman
Coffee Coaching by Geertjandebaristaman – For Perfect Coffee Drinks and Excellent Hospitality
At De Barista Shop we believe that well-trained employees and staff members are the key to a successful coffee experience. Whether you are a starting coffee shop or an established catering company, well-trained staff takes the quality of every coffee service to a higher level. With more than ten years of experience in specialty coffee, including as a shop manager at Brandmeesters Amsterdam and as an experienced barista workshop trainer, Geertjandebaristaman is the specialist to train your employees.
What does Geertjandebaristaman offer?
Geert-Jan offers extensive, practical coffee coaching and training tailored to your employees and your business. From preparing the perfect espresso to hospitality and working efficiently, he ensures that your staff excels in all facets of a coffee shop.
1. Coffee Coaching in Preparing Coffee Drinks
- How to Make Espresso Like a Pro : Learn All About the Perfect Extraction.
- Milk frothing and latte art : From silky cappuccinos to impressive hearts and rosettas.
- Filter Coffee : Instructions for V60, Chemex and batch brew, tailored to your offering.
2. Adjusting Equipment
- Bean Grinders : Calibrate the perfect grind for different types of coffee.
- Espresso machines : Optimize settings such as water quantity for consistent quality.
3. Hospitality and Efficiency in the Hospitality Industry
- Hospitality : How do you welcome guests and create an unforgettable coffee experience?
- Workflow optimization : Learn how to work efficiently and in an organized manner, even during peak hours.
4. Cleaning and Maintenance
- Daily cleaning : Ensure that the taste and hygiene of your coffee remain optimal.
- Preventive maintenance : Extend the life of machines and prevent breakdowns.
Why choose Geertjandebaristaman?
With over a decade of experience in specialty coffee, Geertjandebaristaman knows what it takes to turn good employees into great employees. His coffee coaching trainings are practical, interactive and fully tailored to your needs.
What makes Geertjandebaristaman unique?
- Practical experience : He worked for many years as a shop manager at Brandmeesters Amsterdam, where quality and service were the standard. Adjusting bean grinders, advising on malfunctions and training staff were also part of his job description. At Paradiso, Hanneke's Boom, Andaz Hotel on the Prinsengracht and many other catering teams, he gave Geertjandebaristaman advice, coaching and explanation.
- Workshops with impact : As a trainer, he has coached countless baristas and employees, from beginners to professionals.
- Flexible approach : Geertjandebaristaman adapts his coaching to the level, goals and challenges of your employees.
How does it work?
Step 1: No-obligation intake interview
Geertjandebaristaman discusses your wishes and goals. What do you want your employees to learn? How can you improve the quality of your coffee and service? What coaching is desired?
Step 2: Customized Coaching Plan
You will receive a customized proposal. This includes:
- The content of the coaching (e.g. frothing milk, workflow, etc.)
- The duration (half a day, full day or multi-day coaching).
- The costs.
Step 3: Coaching on Location or at The Barista Shop
The coaching is given at your location or in our training room in Amsterdam. During the sessions your employees will learn the theory and practice of coffee making, service and maintenance.
Step 4: Evaluation and Follow-up
After the coaching, discuss Geert-Jan will share the results with you and provide recommendations for further improvements.
Practical Information
Duration and Rates
- Duration :
- Half day (3-4 hours).
- Full day (6-8 hours).
- Multiple days possible with extensive coaching.
- Costs : From €400 excluding VAT per half day, excluding travel expenses.
Location
The coaching can take place at your location or in our training room in Amsterdam. Equipment and materials must be present at the location. This is mainly to learn how to handle and become familiar with your own material.
Books? Contact us!
Do you want to coach your employees to become coffee experts? Contact us today via the contact form at the bottom of the page, via info@geertjandebaristaman or call us on 06-51907862. Together we will turn your team into a real coffee crew!
Of Geertjandebaristaman your employees get the skills, knowledge and passion to offer the best coffee experience to your guests.
View our coffee collections
-
Torani Coffee Syrup
Torani Coffee Syrups – Add Flavor to Your Coffee Experience Torani coffee...
-
Stainless steel milk jugs
Discover the perfect milk foam creation with our extensive collection of milk...
-
Cleaning agents
Essential Espresso Machine Cleaning Products for Optimal Coffee Quality Why Cleaning Is...
-
Portafilters
Discover the Best Portafilters for Your Espresso Machine A portafilter, also known...
-
Coffee Distributors and Combination Tools
Coffee Dispensers & Combination Tools Collection: The Perfect Espresso! A great espresso...
-
Coffee Mugs
Coffee Mugs with Funny and Inspirational Prints Our collection of coffee mugs...
-
Coffee cups
Discover the Perfect Coffee Cups for the Home Barista Welcome to our...
-
coffee hoodies
Welcome to our exclusive Coffee Hoodie Collection, where passion for coffee and...
-
Coffee Beans
Discover our Collection of Coffee Beans from different countries. Espresso coffee beans...
-
Gift cards
Discover our extensive collection of digital gift cards and give the gift...
-
Barista Workshop in Amsterdam
Buy the Barista Workshop in Amsterdam here Geertjandebaristaman and become a barista...
-
Barista Essentials
Barista Tools for the Espresso Machine – Essential Tools for the Perfect...