How to start as a barista with social media: show your coffee and grow ☕
Show the world your passion for coffee
As a barista or coffee shop owner, you work really hard. You make espressos, froth milk like an artist and know your regular customers by name. But after a long day at work, you still have the energy to 'post something'? No energy for that. Yet you know that visibility on social media is important. For customers. For new opportunities. For your brand.
The big question is: how do you start? Good news: you don’t have to become an influencer or invest hours. Start small. Start for real.
1. Just start a post
You don’t need a perfect feed. Open your camera, take a picture of your coffee machine, a latte art moment or that quiet morning before opening time.
📱 “Good morning from my favorite spot behind the bar” works better than you think.
Tip: Use hashtags like #baristalife #coffeebar and your location. This way you are easier to find.
2. Show your work
People love craftsmanship. Show what you do every day. An espresso shot, a cappuccino with a heart, a clean worktop — these are all moments that you do without thinking, but that are magical for customers.
🎥 An 8-second reel of you frothing milk can make all the difference.
3. Show who you are
Customers buy coffee, but they come back for you. Social media is about connection. Show who you are: your humor, your rituals, your favorite beans.
👀 A selfie with “Open again today from 8 to 4 – and yes, I'll have an espresso first ☕” is worth gold.
4. Introduce people to your coffee world
Use stories to take people along . Behind the scenes. To your favorite slow coffee setup. Or how you prepare your morning. Don't think too hard. Think human .
📸 Tip: Story ideas? “Which cup do I choose today?”, “My favorite beans”, or “You don’t want to forget to check your grinder…”
5. Share your passion
What you know about coffee, the average follower doesn't. Tell. Explain. Translate love for coffee into small pieces of knowledge.
💡 “Did you know that coffee tastes less bitter if your water is slightly softer?”
🎯 This is how you build authority and trust with your followers.
Ready for the next step?
Want to outsource social media to someone who understands your world?
With Boost Your Beans I help baristas, coffee houses and specialty coffee bars become visible on Instagram and Facebook — without any hassle.
You provide some images or input, I'll take care of the rest: posts, stories, reels – tailored to your style.
📩 Curious about what that looks like? Check out the three subscriptions below or contact us directly.
📦 Subscriptions (preview)
| 🫘 Package | What you get | For whom |
|---|---|---|
| Light | 2 posts, 4 stories p/m | For those who want to be visible without stress |
| Medium | 4 posts, 6 stories, 1 reel | For brands under construction |
| Premium | 6 posts, 8 stories, 2 reels | For brands that want to grow and outsource |
👉 More information or would you like to meet us?
Get in touch using the contact form!
